I’m Justin Philip Flores.
I’m the Head of Development for Merge Labs, a US-based EdTech team specializing in innovative classroom experiences, serving millions of K-12 students. I’m based in Lalitpur, Nepal where I founded and run Himalogic, the dedicated dev engine powering Merge. We are a member company of NAS-IT, where we work on AI policy and trade dialogue at the national level.
Day to day I build real things in the AI and education space, work with models in production, and watch the frontier conversation from inside the industry. Logos Analog is where I write about what I see.
The publication’s project is in its title. The AI industry is, at its most ambitious, trying to build an analog of the Logos. A thing that approximates meaning-bearing-structure without being it. A copy of what makes minds, minds. Most of the public conversation about AI doesn’t quite see that this is what’s happening, because most of the people in the conversation don’t have a framework for what the original would be. I do, and I think it’s worth bringing into the discussion on the discussion’s own terms.
You’ll find essays here on AI consciousness, philosophy of mind, the underlying ontology of what the industry is claiming, the gap between recognition and cognition, primary-source analysis of the people shaping the frontier (Sutskever, Amodei, Musk, Hassabis), and software-engineering-shaped observations about what minds actually do that machines don’t.
If you’re interested in AI as a live intellectual problem rather than as a marketing category or a culture-war proxy, you’re in the right place.
A few personal things, because they’re part of the context for everything I write. My wife Hannah and I are American expats living in Asia, not just building businesses, but building a family, raising our seven kids. I’m an unabashed Christian of the reformed-leaning amillennial school. Those facts shape how I think about what humans are, what work is for, and why the questions on this Substack matter to me.
Subscribe to get new pieces in your inbox. Free to read.
Stay up-to-date
Never miss an update—every new post is sent directly to your email inbox. For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.
